IM Pei Building Selects WhiteOptics for Custom Lighting Retrofit Project

IM Pei Building Selects WhiteOptics for Custom Lighting Retrofit Project


Roger Dobnikar
WhiteOptics, LLC

NEW CASTLE, Delaware, September 12, 2014 –WhiteOptics, LLC, a leading provider of highly reflective, highly diffuse white reflector products for LED and fluorescent lighting, was recently selected and utilized in a custom lighting retrofit project for the entire IM Pei designed building located at 1105 N. Market Street in Wilmington, DE. The goal for the project was to reduce electricity consumption by over 50% without compromising light levels.

Using patented reflector technology, WhiteOptics engineers designed a custom lighting reflector to perfectly suit the existing light fixtures while simultaneously reflecting and diffusing the maximum amount of light into the space below. With the addition of the custom built reflectors, energy service company Seiberlich Trane was able to remove two 32-watt fluorescent lamps from each fixture and replace them with only one 28-watt lamp, reducing electricity consumption by 56%.

“We’re delighted to have been chosen for this interesting project. We were able to leverage our energy saving technology and accommodate the particular needs of this unique building,” said Eric Teather, President of WhiteOptics. “Our materials are used in energy efficient lighting throughout the world, but it is especially rewarding to be able to deliver these significant energy savings in a retrofit application right here in our hometown.”

“This is a wonderful example of the use of clean technology innovation to improve energy efficiency without any adverse impact for the consumer,” said Ben DuPont, President of, a technology transfer advisory firm, and tenant at 1105 N Market. “The retrofit was done overnight with absolutely no disruption to our office. We’re now using less than half as much electricity for the same – if not better- light.”

About WhiteOptics

WhiteOptics is an advanced materials company manufacturing and distributing the most highly reflective, diffuse white coatings to enhance lighting efficiency and design. WhiteOptics is committed to the development of innovative, efficiency-enabling materials to directly serve the needs of light fixture manufacturers and designers. WhiteOptics also makes high performance lighting retrofit kits for use in standard or custom applications. Headquartered in New Castle, DE, WhiteOptics also has sales and distribution offices located in Asia and EMEA. WhiteOptics manufactures all film and metal products in the United States. For more information about WhiteOptics, visit

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